Online dating application Tinder gains popularity among students
Lisa Aragona/Daily Bruin Senior Employees
By Amy Lee
Feb. 15, 2014 1:17 a.m.
There’s a unique type swiping taking place on campus that doesn’t include dining halls.
Predicated on a “hot or not” concept, Tinder is actually an on-line matchmaking app that suits people around the room insurance firms people swipe straight to reveal interest or a swipe remaining to decline. Since its inception 17 several months in the past, Tinder, and also other internet dating programs such as for instance Grindr, Hinge and Twine, has experienced an ever growing appeal on school campuses.
Developed by USC alumni and co-founders Sean Rad and Justin Mateen in Sep 2012, Tinder was initially launched at colleges, starting at their unique alma mater.
Mateen said they smartly directed the app at a school demographic simply because they understood the application would do well if this resonated with students.
“College is a highly personal ambiance, and students tend to be sponges for taking in information,” Mateen said. “ If there’s a necessity to use anything among a couple of, others will acquire which need also. That’s precisely what we found with university students.”
With more than five million matches daily, Tinder features amassed about 50 per cent of its inhabitants through college-based customers aged 18 to 24.
Sarah Flood, a second-year biology student who met the woman date above a year ago on Tinder, accompanied with no expectations. However, she said she got curious because of the app’s feasibility of hooking up with other people.
